In our mission statement definition workshop, we work with you to create an authentic and inspiring corporate mission statement or organizational mission statement. Your corporate mission statement or organizational mission statement should be up-to-date and authentic and updated as necessary to reflect changes in corporate strategy, the market, the industry, demographics or the zeitgeist. A corporate mission statement or organizational mission statement can also be derived for business units, departments or teams, thus creating a mission statement for a business unit, department, team, product or service.
Development of purpose/purpose, vision, mission, values and guiding principles – in an exciting hands-on workshop format.
Via live video or in person
A mission statement formulates the desired identity of a company.
It serves as a starting point and target definition for the desired changes and, as a “corporate philosophy“, offers orientation for stormy times and certainty of action.
A corporate mission statement describes “The essence of an organization” and answers the following questions, among others:
The participants work on the following:
Format: face-to-face workshop or remote workshop (Teams/Zoom/WebEx) or hybrid Languages: German or English Duration: 1 to 3 days Prerequisites: none Dates and price: on request
Below are the workshop mission statement modules – customization to your needs is possible.
You choose between:
This essentially determines the duration of the workshops.
If your company regulations permit the use of artificial intelligence systems, we use workshop modules in which we use OpenAI or ChatGPT for inspiration and formulation. We optimize the AI support with a custom GPT that is not published in the store.
Give us a call, send us an email – or arrange a free initial consultation.
Annalena Klippel
Model mission statement: To illustrate how our customers present their corporate mission statement after our workshops:
tutum GmbH, based in Nuremberg, is one of the most successful German boutiques for document management and workflow systems. We spent 3 workshop days in Nuremberg outside the office, offsite at FICHT45: Core Purpose, Vision, Mission, Core Values, Guiding Principles and the slogan: “We digitalize the world of work”. tutum has published its corporate mission statement (Core Purpose, Vision, Mission, Core Values) at https://www.tutum.de/ueber-uns:
SMP Deutschland GmbH, Bötzingen plant based in Bötzingen near Freiburg im Breisgau, a subsidiary of Motherson, is an automotive supplier. We held 3 workshop days in Bötzingen: Core Purpose, Vision, Mission, Values and Guiding Principles. SMP has published the corporate mission statement in a booklet – as a PDF and in printed form – which is sent to every employee. A video was also produced in which all managers present and explain the mission statement. In addition to running the workshops, we also managed the graphic design and video agencies. The result was also incorporated into the foreword and cover of the special edition of our OKR bestselling book“OKR in 30 minutes“.
For copyright reasons, we cannot publish the video here.
Here is the OKR experts‘ mission statement.
The mission statement is the basis for OKR planning – for the development of OKR sets, objectives and key results. The mission statement consists not only of the vision and mission – but also of the “core purpose” (Why do we exist? How do we want to contribute to solving problems in this world and how can we make a living from this? What is the meaning and purpose of the company) and the core values (basic values with general principles of behavior, for example on leadership, cooperation and participation). Many companies have a vision and/or mission – but this is often just a written statement that is not internalized, often hangs unnoticed in the foyer or is not really lived. More and more employees, especially Generation Y and Z, are asking about vision, mission and, in particular, purpose. Many companies have existing values – or values and standards – are they still up to date and contemporary – and are they lived by employees and managers? We support you in the development of a mission statement, a common mission statement that is valid for the entire company, irrespective of a possible introduction of the OKR method (Objectives and Key Results). A mission statement formulates the desired identity of a company and is set out in writing. It serves as a starting point and target definition for the desired changes and, as a corporate philosophy, offers orientation for turbulent times and security of action. A mission statement describes the essence of an organization and answers questions such as: Who are we? (The question of identity and goals), who do we benefit? (The question of market, customers, target groups) and how do we want to work together? (The question of management principles and the type of cooperation). Depending on the existing source material, the mission statement is created in one to three full-day workshops – we proceed in 8 tried-and-tested steps to create the corporate mission statement. You can look forward to an exciting hands-on workshop.
A good corporate mission statement serves as a compass for the entire organization and should have the following characteristics:
The mission statement should be clear, precise and easy to understand so that every employee can understand and interpret it.
It should be inspiring and motivate both employees and managers to identify with the company and its goals.
A good mission statement should reflect the vision and long-term goals of the company.
It should demonstrate the uniqueness of the company and its differentiation from the competition.
The mission statement should also emphasize the role and importance of employees in the company.
A good mission statement also focuses on customers and their needs and expectations.
Companies and organizations should also consider their social role and responsibility in their mission statement.