08 May Marketing OKRs – OKR Examples Marketing Departments
Marketing OKRs
Working in marketing inevitably brings with it a much broader and more general industry standard for creating and maintaining KPIs. Due to this highly subjective nature, some marketing teams in different industries may have a variety of metrics and indicators, while others may have too few to create an effective OKR.
Marketing metrics can be more abstract and difficult to track than those of sales teams, for example. However, there are many ways to translate marketing strategies into meaningful metrics – to then start creating your marketing team’s OKR.
Let’s take a look at some OKR examples of how marketing departments could use OKRs:
OKR Example 1: Social media
Objective: Significant increase in social media platform marketing for newly released products
Key Results:
- 10,000 new followers on the social media platforms
- Increase social media engagement to at least 5,000 per post for each new product
- 200% increase in website visitors through organic search
The marketing team must derive some of its goals from other departments. For example, they need to keep an eye on sales revenue, cost per lead, customer lifetime values, conversion rates and many other important components to understand their target market. This sharing and coordination with objectives and key results from other departments therefore contributes to an effective and smooth process.
Let us therefore look at an example of a marketing OKR that is cross-departmental:
OKR Example 2: Marketing and sales
Objective: Gain significantly more customers
Key Results:
- Increase in incoming leads from 100 per week to 1,000 per week (Key Result Owner: Marketing)
- Increase the lead-to-demo rate from 50% to 90% (Key Result Owner: Sales)
We, the OKR experts, will be happy to advise you!
