---
title: "Marketing OKRs – OKR Examples Marketing Departments"
id: "10727"
type: "post"
slug: "marketing-okrs-okr-examples-marketing-departments"
published_at: "2020-05-08T08:39:22+00:00"
modified_at: "2025-05-24T09:57:11+00:00"
url: "https://okrexperts.com/marketing-okrs-okr-examples-marketing-departments/"
markdown_url: "https://okrexperts.com/marketing-okrs-okr-examples-marketing-departments.md"
excerpt: "The nature of marketing work necessarily entails a much broader and less defined industry standard for the creation and maintenance of KPIs. Due to its highly subjective nature, marketing teams in various industries can have an overabundance of metrics..."
taxonomy_category:
  - "The OKR Expert Blog - All posts"
---

## 08 May Marketing OKRs – OKR Examples Marketing Departments

Posted at 09:39h in [The OKR Expert Blog - All posts](https://okrexperts.com/category/the-okr-expert-blog-all-posts/)
 by [Erno Obogeanu Hempel](https://okrexperts.com/author/erno-obogeanu-hempel/)

# Marketing OKRs

Working in marketing inevitably brings with it a much broader and more general industry standard for creating and [maintaining KPIs](https://okrexperts.com/okr-vs-kpi-whats-the-difference/)
. Due to this highly subjective nature, some marketing teams in different industries may have a variety of metrics and indicators, while others may have too few to create an effective OKR.

Marketing metrics can be more abstract and difficult to track than those of [sales teams](https://okrexperten.de/okr-experten-blog-beispiele-vertriebliche-okrs/)
, for example. However, there are many ways to translate marketing strategies into meaningful metrics – to then start creating your marketing team’s OKR.

#### Let’s take a look at some [OKR examples](https://okrexperts.com/okr-examples/) of how marketing departments could use OKRs:

### OKR Example 1: Social media

**Objective**: Significant increase in social media platform marketing for newly released products

**Key Results**:

- 10,000 new followers on the social media platforms

- Increase social media engagement to at least 5,000 per post for each new product

- 200% increase in website visitors through organic search

The marketing team must derive some of its goals from other departments. For example, they need to keep an eye on sales revenue, cost per lead, customer lifetime values, conversion rates and many other important components to understand their target market. This sharing and coordination with objectives and key results from other departments therefore contributes to an effective and smooth process.

Let us therefore look at an example of a marketing OKR that is cross-departmental:

### OKR Example 2: Marketing and sales

**Objective**: Gain significantly more customers

**Key Results**:

- Increase in incoming leads from 100 per week to 1,000 per week (Key Result Owner: Marketing)

- Increase the lead-to-demo rate from 50% to 90% (Key Result Owner: Sales)

We, the OKR experts, will [be happy to advise you](/)
!

[https://okrexperts.com/okr-offers/](https://okrexperts.com/okr-offers/)

[https://okrexperts.com/okr-offers/](https://okrexperts.com/okr-offers/)